Of course, you expect to be sent to one of the keyword search reporting sites, like Google Adwords keyword tool. This is fantastic resource, but consider some of these other sites that are often overlooked as niche sources:
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In a previous post I promised to come back and talk practically about where you start when you’re looking for potential niche markets. Now there are those would send you immediately to some “keyword” search software. Hold on! Keywords are vitally important, and we’ll get to those and the tools that help you work with them – but that is second base. For the first step all you need is a pencil. (Add a cup of coffee if you like.)
When you’re starting out there are 2 primary places to get your first niche ideas: (1) your own personal passions and interests, and (2) things you can learn about relatively quickly. These could be areas you’ve always thought you’d LIKE to know more about.
There’s an eBook that you really need to have. It’s a great read, but far more than that, it will open your mind up to whole new worlds of possibility in creative marketing.
The book is “The Ultimate Super Tip” by legend Harvey Segal. You can download it RIGHT HERE. Not only is it FR’EE, but Mr.Segal won’t even ask you for your email address! “What? What kind of marketing guru is that? Doesn’t he even get the most basic principles?” All together now … Build the list, build the list, build the list.
One of the questions I frequently hear from frustrated marketers is “You’ve found a whole bunch of niche markets to target, I can’t even find ONE - how on earth do you do it?”
To me the question itself reveals a big part of the problem. There is a mindset many people have that these things called “niches” are like rare gems you have to dig through ten tons of dirt to uncover. They’ve convinced themselves from the outset that it’s going to be an arduous and painful task, like having root canal treatment.
And then there are those that take it a step further and suggest something like this: “I just got into this too late! All the good niches are spoken for now.”
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Phil
Gary Simpson
Eric Bonnici
Peter Davies
Zee Visram