5 Simple Keys To Find the Top Search Keywords For Your Product Or Niche

Your blog or website content is not just fodder for your visitors to read. It’s also the way you attract the “right” visitors in the first place. Finding the top search keywords, and using keywords correctly, will get you ranked with the search gods and get you traffic flow.

Doing your Homework

You thought you’d finished with homework when you graduated from school, right?  Welcome to the world of online business.  Have you figured out yet that you never stop learning in this game? The homework you must do when preparing content is keyword research.

Now, despite how complicated some people want to make it sound, it really is not rocket science, and you CAN get this done and get it done right. Keyword research is finding those words and phrases that will rank your content and your website head and shoulders above the rest. Are you ready? Here we go.

Conducting Keyword Research

1. Brainstorm a list of words. Put yourself in the customer’s shoes. What words would you be typing into Google to find you? Make as long a list as you can. Better yet, put them in a spreadsheet for easier editing later. Choose single words and multiple word phrases.

2. Survey your customers or site visitors. Ask them how they found you. If it was through an Internet search ask them what words they used. It seems obvious, but most business owners overlook such a resource.

3. Use keyword tools. Software and search engines set up to find keywords can be very helpful once you have your own list to start from. The software will let you know a variety of things about your keywords and whether they are good enough to reach your target audience, and help you hone the list.

4. Analyze the data. From your list, whittle down to just the keywords that are most likely to get you what you want. Then, rank those keywords in order of best to worst.

5. Experiment with these keywords. Don’t try to use all of them at one time, but keep track of which ones you use and for how long. Using website analytics tools you can find out how much traffic and conversion (how many people used your keyword content as a means to do something – click, sign up, or buy) rates changed. 

OK, get to it!  Keywords are key!  Go through these simple exercises, and watch each piece of content you put out become a little traffic magnet.  Then the combined pull of all these pieces together will eventually become like a huge magnet drawing targetted visitors from everywhere. It works!

For a much fuller discussion (and really cool tricks and tips that will make you an absolute ninja at this keyword stuff), I highly recommend you get Keyword Goldrush. It costs peanuts, and you get so much. Check it out HERE!

Phil