The money is in the list?  Quite true … here’s the whole truth (one more time!)  The money is in your relationship with the list.

In other words, if you want to succeed in marketing it’s not enough to have a pile of leads. You need to build a relationship with them in which they know, like and trust you.  And in turn you need to know, appreciate, and provide value for them.

Your email subscriber list is absolutely your greatest asset in online business, but how do you REALLY get to know your subscribers?  Those faceless names in your autoresponder program.

Here are 5 suggestions to start with (and 3 of them are often overlooked!) …

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Maybe you’ve read somewhere how “easy” it is to create information products.  That’s partly true. There are definitely methods you can use to churn out a product in short order. Some online marketers become regular product mills. You need to bear in mind, however, that it’s one thing to just get a product out there, but something of quality – something that offers real value – that’s a different proposition.

The fact is, we’re bombarded with eBooks at every click of the mouse now – but memorable products, the kind you buy and refer to again and again, are rare.

Start with your niche, or something you genuinely have successful experience with. All the research in the world can’t make up for passion.  Passion and knowledge will make you an authority.

Provide value and keep your readers interested

Here’s 4 simple tips that not everyone talks about:

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Have you set your goals and started to ramp up your internet marketing business for 2010? After a couple of weeks break over the holidays, with family visiting with us from Australia, I am in the middle of doing all this for our own IM business.

It seems to me, though, that it’s not just a moment for new and bigger ideas and goalsetting.  Along with all that it’s time to also hit “reset”.  Clear the decks.  Start the new year with a clean slate.

Let me suggest 3 important first steps you can take:

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Nicole Dean, who I had the privilege not long ago of putting a few questions to, has published a video expanding on the answer she gave to my question “What would you say to someone who objects to using PLR or hiring a ghostwriter as somehow dishonest or unethical?”  Check out what she has to say …

Phil