3 Ways To Find Content For Your Products That People Actually Want To Know About

by Special Guest blogger Brad Spencer

How many times have you sat down to create a product or didn’t even start because you didn’t know what people want you to write about.  This is a common problem when people are starting out creating products or are new to information marketing in general.  And it’s totally understandable.  Why spend the time writing a big ebook if you don’t know what people want? Makes perfect sense.

This is something though that you must get over in order to be a product creation machine like you can be.  More products mean more sales.  Product creation isn’t hard once you get a system and this article shows you one piece of my system.  Here are 3 ways to find out what people ACTUALLY want so your product hits their emotional hot buttons.

1. Amazon Best Seller Reviews

Amazon gives you the best sellers for free.  You can find them here (Amazon Bestsellers).  Once you get to this page, you can tour the best sellers in all the categories and subcategories (helpful hint: these are all profitable niches for Amazon…take note!!!).  When you find the category of product that you want to create, click on it and you’ll see a bunch of products that are selling well.  

Click on a product in that list of bestsellers and scroll down.  After you read all the details of the product (features), go down to the reviews of the products of customers.  For a bestseller, there should be a lot of customer reviews. 

Start reading these reviews and see what people are raving about.  You can “reverse engineer” their desires by seeing what they’re happy about and what it solved.

Presto! These “desires” are what you want to create your product about.

2. Ezinearticles.com Most Viewed/Published

Ezinearticles.com is one of the biggest article directories online and has thousands of people reading their site every single day.

Here’s how to capitalize on that.

When you arrive at Ezinearticles.com you see a big list of “niches” in the top of the page.  Search through them and find the specific one you want to target.

Click on it.  After you do, you should see a ton of new articles in that niche.  Click the first one.

After you do this, scroll to the very bottom of the article where you’ll see “Most Viewed” and “Most Published.”  Most viewed means that it’s got the most eyeballs on it (great for knowing what consumers read and wanted to know about).  Most published is just as important because that’s what the newsletter publishers deemed high quality.

NOTE: If you see an article in both categories, I’d pay special attention to it.

Take these articles, dissect them, and try to include similar (but improved) information in for your products.

3. Hot Selling Products Sales Letters

If you’ve been in a niche a while, you should know what information seekers are purchasing.  When you find a hot seller, go down and scroll through the bullet points of it.  This works extremely well for expensive products because there is definitely demand since it’s a hot seller but at high price points, there are a lot of people who can’t afford them. 

Here’s where you come in.  You can usually create a solution related to that bullet point (remember how we reverse engineered desires from Amazon reviews? You’re doing it with bullet points now).

Create a list of bullet points that are strong and beneficial from the sales letter (ones you think make it a best seller) and research these topics and create content that way.

Well there you have it, 3 “not so common” ways of creating content fast for your products that people actually want to read about and spend money.  And they’re all free J

My friend Brad Spencer teaches a product creation course where he shares how he has created 4 products in 4 days using systems and easy to learn methods.  He also has a marketing blog where he shares lots of free content.