The money is in the list?  Quite true … here’s the whole truth (one more time!)  The money is in your relationship with the list.

In other words, if you want to succeed in marketing it’s not enough to have a pile of leads. You need to build a relationship with them in which they know, like and trust you.  And in turn you need to know, appreciate, and provide value for them.

Your email subscriber list is absolutely your greatest asset in online business, but how do you REALLY get to know your subscribers?  Those faceless names in your autoresponder program.

Here are 5 suggestions to start with (and 3 of them are often overlooked!) …

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I shouldn’t have to tell you what the law is … all together now … “The money’s in the list!”

Let me ask you the question that will reveal how serious you are about that law: Is every activity you’re doing in your online business building your email subscriber list?

I mean EVERY activity.

You might be able to answer that question without any pause, because listbuilding is either not on your radar or it’s down your list of priorities. So you’re doing a lot of things every day to try and build an online business, but not the undisputed single most important thing.

OR perhaps you ARE building a list, but you’d have to sit and think for a minute about whether or not “every activity you’re doing” is working on that.

Do a little test …

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This post will finish up our little mini-series. These last points I’m about to share with you relate to the importance of finding and developing your own “voice”.  Standing out.

Let’s get straight into it …

7. Promote uniquely

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Today I’m continuing on from where I left off in yesterday’s post.  We were focusing on the importance of building a relationship with your subscribers. Our next three tips are about how much contact is enough, and when does it become too much.

So here we go …

4. Get the frequency right

How often should you send out an email to your list?

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There are only 2 ways I know of to increase the effectiveness and profitability of your email subscriber list or e-zine:  (1) add more subscribers, and (2) increase responsiveness.

But it’s not an “either/or” situation. It’s not a case of “pick which one you want to do”. In fact, the same principles that will increase the responsiveness of your list will also increase the number of people on your list.

How? Because you increase responsiveness primarily through one thing … relationship. People like to buy from people. From people they trust. Especially from a trusted friend.

That same relationship that helps people to buy, also keeps them from unsubscribing.

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First we were taught “The money’s in the list!”  It’s vital that we understand that, because it’s a cornerstone of online marketing. You must build your double opt-in email list as TOP priority.

Then Frank Kern put a little spin on the old mantra, and taught us something vitally important. He said that it’s more accurate to say that “The money is in your RELATIONSHIP with the list.”  It’s not enough just to have a list. If you have a huge list, but don’t send regular emails, or worst still only ever contact them to blast them with an advertisement, your response rates will crash and your unsubscribe rates will soar.  You need to build an ongoing relationship with your subscribers so that you are seen as an authority on what you’re talking about, and a source of great information and help. They need to look forward to your emails!

Well, I don’t claim to be in Frank Kern’s league, but I’d like to offer another tweak to the rule.  Here’s my version: “The money is in your relationship with THE WELL MAINTAINED LIST.”  We need to pay attention to the state of our list.  Of course this goes back to building a great relationship with your readers, but there’s something else too: the problem of duplicate subscribers.

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