Whether or not you’ve heard the term “mini site” before, you’ve probably seen examples of them all over the internet as you’ve surfed around.  They are single page websites, usually in the form of a sales letter. They are extremely popular with internet marketers, and for very good reason.  They work.

Mini sites are not known for being flashy. Too much flash and splash detracts from the message you’re trying to get across. And when your site is made up of only one or a very few pages, your message must get through quickly. 

But as we all know, a page full of plain old text isn’t particularly appealing. And even if formatting is used to make certain things stand out, a bright and prominent graphic does a much better job of drawing our attention. So even though graphics should be used sparingly on a mini site, it’s crucial to make sure that the graphics we do use are effective.

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It is the very opportunity that we all love about online business that actually becomes the very enemy of achievement.  Or to put it another way, the greatest blessing is also the greatest curse.

The thing that attracts so many people to the possibility of making money online is the accessibility and affordability of it. It is relatively so inexpensive to get started.

But here also is the problem; the reason why so many do not succeed.  If you started an offline “brick & mortar” business, you would have to pour in a significant financial investment. That commitment in itself would tend to keep you focused.

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