mouse_click_270x270Newbie affiliates often seem to be very nervous about PPC advertising (Google Adwords, Yahoo Search Services, etc.)  That’s understandable. If you don’t understand how it works, or don’t know how to set it up right, it could drain a lot of cash from your credit card.

But it doesn’t have to be scary at all. Just follow a few simple guidelines:

1) Start off small. You can set up a campaign that suits your budget limits. No more than $5 per day if you like.

2) Build up to a larger budget ONLY as you see some success and your profit is paying for the added advertising.

3) Monitor your campaigns for effectiveness, and “split test” different ideas as you go. (Split testing is a whole subject for another day.)

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