by Special Guest blogger Brad Spencer

How many times have you sat down to create a product or didn’t even start because you didn’t know what people want you to write about.  This is a common problem when people are starting out creating products or are new to information marketing in general.  And it’s totally understandable.  Why spend the time writing a big ebook if you don’t know what people want? Makes perfect sense.

This is something though that you must get over in order to be a product creation machine like you can be.  More products mean more sales.  Product creation isn’t hard once you get a system and this article shows you one piece of my system.  Here are 3 ways to find out what people ACTUALLY want so your product hits their emotional hot buttons.

Read More

Maybe you’ve read somewhere how “easy” it is to create information products.  That’s partly true. There are definitely methods you can use to churn out a product in short order. Some online marketers become regular product mills. You need to bear in mind, however, that it’s one thing to just get a product out there, but something of quality – something that offers real value – that’s a different proposition.

The fact is, we’re bombarded with eBooks at every click of the mouse now – but memorable products, the kind you buy and refer to again and again, are rare.

Start with your niche, or something you genuinely have successful experience with. All the research in the world can’t make up for passion.  Passion and knowledge will make you an authority.

Provide value and keep your readers interested

Here’s 4 simple tips that not everyone talks about:

Read More

I wrote to the good folks on my list in the past few days and called this brand new product “The Perfect Storm”.  The coming together of two “forces of nature” … PLR Products and Mr. John Thornhill.  Awesome!

Here’s the low down:

Private Label Rights products in a nut shell are yours to own, edit, sell, resell, grant resale rights to and more. Basically you are the author of the product without necessarily writing or creating a thing. (But this is where a lot of people go wrong! … There’s a simple art to using them … Read on …)

Read More

Here are a few mantras that you’ll hear successful Internet Marketers repeating on a regular basis:

“You gotta have your own products.”  Selling other people’s stuff will take you so far, but to really start building a stable, growing business you need your own.

“It’s really not as hard as it sounds.” It might seem daunting if you haven’t produced anything yet, but it’s true that just about anybody can create e-products with good content that people will want.

“You can make a fortune just using Public Label Rights material.”

It’s this last statement I want to zero in on for a minute and give you my 2 cents worth.

Is it true? Is PLR material the silver bullet?  The answer is both YES and NO.  It really depends on how you use them.

Read More