That word “turnkey” is so popular online. Websites and systems are sold with the promise that all you have to do is enter a few personal details and within minutes you have a live income stream.

But I want to show you exactly why 99% of online turnkey business opportunities are either virtually worthless or outright scams. Call them what they are … “get rich quick schemes”.

Here are 5 reasons why I say that:

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A few years ago a book came out with the title, “Business Ethics” or something very similar to that. Leadership guru John Maxwell pointed out that there is no such thing as “business” ethics. Something is either ethical, or it is not. There is no such thing as an “industrial lie” – if it’s not the truth, then it’s a lie, period!

The art of effective marketing has a lot to do with the use of compelling language. Of course we want to convey each and every benefit that a product has to motivate the customer toward the decision we’re calling for; to buy, or subscribe, or investigate further. It’s not uncommon to see words like “unbelievable”, “phenomenal”, “explosive”, “mega”, “domination” and so on. And there are some products that really do live up to the sales page …

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