3 Reasons Why You Should Offer a Lifetime Guarantee To Sell Online Products
How many sales pages written to sell online products have you visited that have those impressive sounding guarantees. Right there at the bottom, right near the “Buy Now” button: “60 Day Money Back Guarantee”. Or even 90 days. Wow! They’re really standing behind their product. What if everyone takes them up on that? Won’t they be in trouble? Maybe they should reconsider such a foolhardy offer!
Actually, I think they definitely SHOULD ditch the 60 Day guarantee … and replace it with a LIFETIME Guarantee.
What? Are you out of your mind?
Why do some of the largest and most successful sellers in the USA offer Lifetime Return Policies? Big companies with sharp marketing departments. Costco. LL Bean. We could name scores of them. Aren’t they afraid of being taken advantage of? Of going bankrupt? Why do they take the risk?
|
View (3)Comments |
Phil
Gary Simpson
Eric Bonnici
Peter Davies
Zee Visram
