You’ve no doubt heard the mantra that “Content is King” online. I would say that over the long haul it’s the deciding factor.  It’s what brands you, makes you popular (if you are), and keeps your visitors coming back. With good keyword use, it’s the most powerful tool you have for search engine optimization.

Regular relevant content, properly optimized, can shoot your site to the top of the search engine results. So how do you optimize for keywords?

Here are 3 rules that have helped me, and I try to keep them in mind at all times:

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I’ve got to tell you, working on Search Engine Optimization is one of my least favorite things online.  But I also recognize that it’s one of the most important things we spend time on – well, only if you want anyone to know you exist, that is.

Want to get a boost in the search engine results?  Let me boil all the confusing information down to 3 important practices that will git ‘er done! This is certainly not all that there is to SEO, but it will give you a great start.  And if you’ve already been at it for a while, hopefully this will serve as a reminder of some SEO basics.

1. Continually add new content 

Over the long haul, this really is the most unbeatable way to improve your search engine rankings. You can blog, write reviews and testimonials, submit articles to online directories, and so on. For the adventurous soul, you might even consider adding a forum to your site as a great way to get a stream of new content added by other people.

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It’s no secret: Google loves blogs. Google loves Wordpress blogs. You can grab an easy advantage in search engine optimization simply by using WordPress as the foundation for your website, and getting the following three Wordpress SEO Plugins. 

1. All in One SEO Pack

The All In One SEO Pack, is one of the most popular SEO plug-ins. It covers all the basics and automates your SEO routines.

Check it out:

• It automatically optimizes all your titles for the search engines
• It automatically generates META tags
• For newbies, it works “out-of-the-box”. Just install the plugin and it sets to work.
• More advanced users, you can customize it completely to their liking

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Whether it’s a blog post or an ezine article, or any other piece of online content, getting obsessed with optimizing for the search engines may just backfire on you!

Search Engine Optimization is obviously very important, but there is a very real problem when people become so focused on it that they end up writing for Google. The bots and spiders become the audience, and that does NOT make for good content.

The key is to “write for humans” – that way (hopefully) the content will be great, and that is still far and away the very best way to succeed.  Deliver value.

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