Today I’m continuing on from where I left off in yesterday’s post.  We were focusing on the importance of building a relationship with your subscribers. Our next three tips are about how much contact is enough, and when does it become too much.

So here we go …

4. Get the frequency right

How often should you send out an email to your list?

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There are only 2 ways I know of to increase the effectiveness and profitability of your email subscriber list or e-zine:  (1) add more subscribers, and (2) increase responsiveness.

But it’s not an “either/or” situation. It’s not a case of “pick which one you want to do”. In fact, the same principles that will increase the responsiveness of your list will also increase the number of people on your list.

How? Because you increase responsiveness primarily through one thing … relationship. People like to buy from people. From people they trust. Especially from a trusted friend.

That same relationship that helps people to buy, also keeps them from unsubscribing.

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You’ve heard of “The Pareto Principle”, otherwise known as the 80/20 rule?  It applies to affiliate marketing in the following way:  20 percent of affiliates generate 80 percent of all affiliate income.

Which side of the 80/20 equation do you want to be on?  The 80% of marketers who produce small or no returns?  Or the elite 20% who cash in?  If you want to be the latter, you’d better learn what sets this group apart. The following list of affiliate marketing best practices is a good place to start:

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