The money is in the list?  Quite true … here’s the whole truth (one more time!)  The money is in your relationship with the list.

In other words, if you want to succeed in marketing it’s not enough to have a pile of leads. You need to build a relationship with them in which they know, like and trust you.  And in turn you need to know, appreciate, and provide value for them.

Your email subscriber list is absolutely your greatest asset in online business, but how do you REALLY get to know your subscribers?  Those faceless names in your autoresponder program.

Here are 5 suggestions to start with (and 3 of them are often overlooked!) …

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Have you set your goals and started to ramp up your internet marketing business for 2010? After a couple of weeks break over the holidays, with family visiting with us from Australia, I am in the middle of doing all this for our own IM business.

It seems to me, though, that it’s not just a moment for new and bigger ideas and goalsetting.  Along with all that it’s time to also hit “reset”.  Clear the decks.  Start the new year with a clean slate.

Let me suggest 3 important first steps you can take:

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I’ve got to tell you, working on Search Engine Optimization is one of my least favorite things online.  But I also recognize that it’s one of the most important things we spend time on – well, only if you want anyone to know you exist, that is.

Want to get a boost in the search engine results?  Let me boil all the confusing information down to 3 important practices that will git ‘er done! This is certainly not all that there is to SEO, but it will give you a great start.  And if you’ve already been at it for a while, hopefully this will serve as a reminder of some SEO basics.

1. Continually add new content 

Over the long haul, this really is the most unbeatable way to improve your search engine rankings. You can blog, write reviews and testimonials, submit articles to online directories, and so on. For the adventurous soul, you might even consider adding a forum to your site as a great way to get a stream of new content added by other people.

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How many sales pages written to sell online products have you visited that have those impressive sounding guarantees. Right there at the bottom, right near the “Buy Now” button: “60 Day Money Back Guarantee”. Or even 90 days. Wow! They’re really standing behind their product.  What if everyone takes them up on that? Won’t they be in trouble? Maybe they should reconsider such a foolhardy offer!

Actually, I think they definitely SHOULD ditch the 60 Day guarantee … and replace it with a LIFETIME Guarantee.

What? Are you out of your mind?

Why do some of the largest and most successful sellers in the USA offer Lifetime Return Policies? Big companies with sharp marketing departments. Costco. LL Bean. We could name scores of them. Aren’t they afraid of being taken advantage of? Of going bankrupt? Why do they take the risk?

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You’ve heard of “The Pareto Principle”, otherwise known as the 80/20 rule?  It applies to affiliate marketing in the following way:  20 percent of affiliates generate 80 percent of all affiliate income.

Which side of the 80/20 equation do you want to be on?  The 80% of marketers who produce small or no returns?  Or the elite 20% who cash in?  If you want to be the latter, you’d better learn what sets this group apart. The following list of affiliate marketing best practices is a good place to start:

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