You’ve no doubt heard the mantra that “Content is King” online. I would say that over the long haul it’s the deciding factor.  It’s what brands you, makes you popular (if you are), and keeps your visitors coming back. With good keyword use, it’s the most powerful tool you have for search engine optimization.

Regular relevant content, properly optimized, can shoot your site to the top of the search engine results. So how do you optimize for keywords?

Here are 3 rules that have helped me, and I try to keep them in mind at all times:

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“Article marketing” is a great way to get traffic or promote yourself and your products. But written articles are not the only form of content that people are looking for. Get creative. Think outside the box.

Here is a quick list to get your creative juices flowing. 30 different types of content you might experiment with:

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I’ve got to tell you, working on Search Engine Optimization is one of my least favorite things online.  But I also recognize that it’s one of the most important things we spend time on – well, only if you want anyone to know you exist, that is.

Want to get a boost in the search engine results?  Let me boil all the confusing information down to 3 important practices that will git ‘er done! This is certainly not all that there is to SEO, but it will give you a great start.  And if you’ve already been at it for a while, hopefully this will serve as a reminder of some SEO basics.

1. Continually add new content 

Over the long haul, this really is the most unbeatable way to improve your search engine rankings. You can blog, write reviews and testimonials, submit articles to online directories, and so on. For the adventurous soul, you might even consider adding a forum to your site as a great way to get a stream of new content added by other people.

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(Image Credit: 10ch)

The internet is a content driven medium. Everyone is online looking for some sort of information, whether it’s the latest news, data, instruction, reviews and discussion, or whatever. The surest and best way to stake your claim in cyberspace is to contribute original content that meets a real need and has a hungry audience.

That doesn’t sound too hard, right? But you haven’t earned your stripes online until you’ve had the experience of sitting in front of a blank screen with no clue of what to write about next. It’s a challenge to come up with a continual flow of good and original content.

Here are 5 things you can ALWAYS write about:  Read More

Whether it’s a blog post or an ezine article, or any other piece of online content, getting obsessed with optimizing for the search engines may just backfire on you!

Search Engine Optimization is obviously very important, but there is a very real problem when people become so focused on it that they end up writing for Google. The bots and spiders become the audience, and that does NOT make for good content.

The key is to “write for humans” – that way (hopefully) the content will be great, and that is still far and away the very best way to succeed.  Deliver value.

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