You might have heard some buzz around Internet Marketing forums recently about this issue.  Some are scoffing, suggesting that it’s all overblown and there’s nothing at all to be concerned about.  Others, at the other end of the spectrum, are declaring the sky is falling.

What’s a balanced position, and how worried SHOULD we be?

From my own reading (remembering that I am not a lawyer, and this post should be taken as private opinion, not legal advice), I don’t think that there’s anything to be worried about at all … AS LONG as we are careful to act diligently, lawfully and ethically.

Read More

A few years ago a book came out with the title, “Business Ethics” or something very similar to that. Leadership guru John Maxwell pointed out that there is no such thing as “business” ethics. Something is either ethical, or it is not. There is no such thing as an “industrial lie” – if it’s not the truth, then it’s a lie, period!

The art of effective marketing has a lot to do with the use of compelling language. Of course we want to convey each and every benefit that a product has to motivate the customer toward the decision we’re calling for; to buy, or subscribe, or investigate further. It’s not uncommon to see words like “unbelievable”, “phenomenal”, “explosive”, “mega”, “domination” and so on. And there are some products that really do live up to the sales page …

Read More