You’ve no doubt heard the mantra that “Content is King” online. I would say that over the long haul it’s the deciding factor.  It’s what brands you, makes you popular (if you are), and keeps your visitors coming back. With good keyword use, it’s the most powerful tool you have for search engine optimization.

Regular relevant content, properly optimized, can shoot your site to the top of the search engine results. So how do you optimize for keywords?

Here are 3 rules that have helped me, and I try to keep them in mind at all times:

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I’ve got to tell you, working on Search Engine Optimization is one of my least favorite things online.  But I also recognize that it’s one of the most important things we spend time on – well, only if you want anyone to know you exist, that is.

Want to get a boost in the search engine results?  Let me boil all the confusing information down to 3 important practices that will git ‘er done! This is certainly not all that there is to SEO, but it will give you a great start.  And if you’ve already been at it for a while, hopefully this will serve as a reminder of some SEO basics.

1. Continually add new content 

Over the long haul, this really is the most unbeatable way to improve your search engine rankings. You can blog, write reviews and testimonials, submit articles to online directories, and so on. For the adventurous soul, you might even consider adding a forum to your site as a great way to get a stream of new content added by other people.

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Your blog or website content is not just fodder for your visitors to read. It’s also the way you attract the “right” visitors in the first place. Finding the top search keywords, and using keywords correctly, will get you ranked with the search gods and get you traffic flow.

Doing your Homework

You thought you’d finished with homework when you graduated from school, right?  Welcome to the world of online business.  Have you figured out yet that you never stop learning in this game? The homework you must do when preparing content is keyword research.

Now, despite how complicated some people want to make it sound, it really is not rocket science, and you CAN get this done and get it done right. Keyword research is finding those words and phrases that will rank your content and your website head and shoulders above the rest. Are you ready? Here we go.

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