The money is in the list? Quite true … here’s the whole truth (one more time!) The money is in your relationship with the list.
In other words, if you want to succeed in marketing it’s not enough to have a pile of leads. You need to build a relationship with them in which they know, like and trust you. And in turn you need to know, appreciate, and provide value for them.
Your email subscriber list is absolutely your greatest asset in online business, but how do you REALLY get to know your subscribers? Those faceless names in your autoresponder program.
Here are 5 suggestions to start with(and 3 of them are often overlooked!) …
I have regularly made the statement that “JV Giveaway Events are the fastest way to start building a subscriber list from scratch.” I stand by that.
But this past week I received a note from a subscriber raising a question that is actually posed quite often. The honest objection is raised that in order to be a contributor to a Giveaway Event, you MUST promote that event, otherwise your offer will be removed by the Event hosts. You can’t promote the event without a list. So it’s a “Catch 22”. You need the Giveaway to build a list, but you need a list to be in the Giveaway!
So, how then can I claim these Events are the fastest way to build “from scratch”?
The objection is a very good question to ask, but it is based on some inaccurate information. Here are the facts:
I shouldn’t have to tell you what the law is … all together now … “The money’s in the list!”
Let me ask you the question that will reveal how serious you are about that law: Is every activity you’re doing in your online business building your email subscriber list?
I mean EVERY activity.
You might be able to answer that question without any pause, because listbuilding is either not on your radar or it’s down your list of priorities. So you’re doing a lot of things every day to try and build an online business, but not the undisputed single most important thing.
OR perhaps you ARE building a list, but you’d have to sit and think for a minute about whether or not “every activity you’re doing” is working on that.
I don’t usually write blog posts to promote JV Giveaway Events. I have the Giveaway Events page, which is one of the most consistently visited pages on this blog, and so I leave it at that.
But today I had to highlight a particular event. Guido Nussbaum is “the Godfather of Giveaways”. Every time he launches one, it attracts HUGE attention and traffic, along with some of the biggest players in the business. His Halloween Giveaway has become an anticipated tradition each year.
If you contribute a gift to The Halloween Giveway, and do your best to promote the event, you WILL sign up a stack of subscribers to your list. In fact, if you don’t normally ever pay the optional “upgrade” fee on these events, I would suggest you really consider it for this one. It’ll drive your listing higher up the pages and MULTIPLY your optins.
This morning I did a phone hook up with Tim Owen, an Internet Marketer living in Norway. He was talking to me about my report “Growing Your List Every Day With Ease!” and how I came to write it.
The call is just 5 minutes long – click on the screen arrow to listen. (Doesn’t Tim have a cool “radio” voice! Nice guy too.)
Then, scoot on over and check out Tim’s blog. He has a bunch of short interviews like this with other marketers.
This post will finish up our little mini-series. These last points I’m about to share with you relate to the importance of finding and developing your own “voice”. Standing out.
Today I’m continuing on from where I left off in yesterday’s post. We were focusing on the importance of building a relationship with your subscribers. Our next three tips are about how much contact is enough, and when does it become too much.
So here we go …
4. Get the frequency right
How often should you send out an email to your list?
There are only 2 ways I know of to increase the effectiveness and profitability of your email subscriber list or e-zine: (1) add more subscribers, and (2) increase responsiveness.
But it’s not an “either/or” situation. It’s not a case of “pick which one you want to do”. In fact, the same principles that will increase the responsiveness of your list will also increase the number of people on your list.
How? Because you increase responsiveness primarily through one thing … relationship. People like to buy from people. From people they trust. Especially from a trusted friend.
That same relationship that helps people to buy, also keeps them from unsubscribing.
The best piece of advice I was ever given was that I should study what successful people are doing and copy them. More specifically, find out what they are doing that others AREN’T. In other words, what sets them apart from the crowd.
Here are five things I’ve observed that we all may already know. But successful marketers don’t just “know” these things, they DO them …
I’m so pleased today to announce my BRAND NEW, HOT-OFF-THE-PRESS REPORT, “Grow Your List Every Day With Ease!”
You can get it right here on the blog … top right hand corner of every page. Just enter your email address, and you’ll be reading it within a couple of minutes.
I myself struggled to make progress building a list with any kind of speed until I discovered JV Giveaway Events. They have been the single best tool I’ve found to grow subscriber base.
The money is in the list? Quite true … here’s the whole truth (one more time!) The money is in your relationship with the list.
I have regularly made the statement that “JV Giveaway Events are the fastest way to start building a subscriber list from scratch.” I stand by that.
I shouldn’t have to tell you what the law is … all together now … “The money’s in the list!”
This post will finish up our little mini-series. These last points I’m about to share with you relate to the importance of finding and developing your own “voice”. Standing out.
Today I’m continuing on from where I left off in yesterday’s post. We were focusing on the importance of building a relationship with your subscribers. Our next three tips are about how much contact is enough, and when does it become too much.
There are only 2 ways I know of to increase the effectiveness and profitability of your email subscriber list or e-zine: (1) add more subscribers, and (2) increase responsiveness.
The best piece of advice I was ever given was that I should study what successful people are doing and copy them. More specifically, find out what they are doing that others AREN’T. In other words, what sets them apart from the crowd.
Drumroll please!
Phil
Gary Simpson
Eric Bonnici
Peter Davies
Zee Visram
