by Special Guest blogger Brad Spencer

How many times have you sat down to create a product or didn’t even start because you didn’t know what people want you to write about.  This is a common problem when people are starting out creating products or are new to information marketing in general.  And it’s totally understandable.  Why spend the time writing a big ebook if you don’t know what people want? Makes perfect sense.

This is something though that you must get over in order to be a product creation machine like you can be.  More products mean more sales.  Product creation isn’t hard once you get a system and this article shows you one piece of my system.  Here are 3 ways to find out what people ACTUALLY want so your product hits their emotional hot buttons.

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Maybe you’ve read somewhere how “easy” it is to create information products.  That’s partly true. There are definitely methods you can use to churn out a product in short order. Some online marketers become regular product mills. You need to bear in mind, however, that it’s one thing to just get a product out there, but something of quality – something that offers real value – that’s a different proposition.

The fact is, we’re bombarded with eBooks at every click of the mouse now – but memorable products, the kind you buy and refer to again and again, are rare.

Start with your niche, or something you genuinely have successful experience with. All the research in the world can’t make up for passion.  Passion and knowledge will make you an authority.

Provide value and keep your readers interested

Here’s 4 simple tips that not everyone talks about:

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The best piece of advice I was ever given was that I should study what successful people are doing and copy them.  More specifically, find out what they are doing that others AREN’T.  In other words, what sets them apart from the crowd.

Here are five things I’ve observed that we all may already know.  But successful marketers don’t just “know” these things, they DO them …

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