You’ve no doubt heard the mantra that “Content is King” online. I would say that over the long haul it’s the deciding factor.  It’s what brands you, makes you popular (if you are), and keeps your visitors coming back. With good keyword use, it’s the most powerful tool you have for search engine optimization.

Regular relevant content, properly optimized, can shoot your site to the top of the search engine results. So how do you optimize for keywords?

Here are 3 rules that have helped me, and I try to keep them in mind at all times:

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All blog and website owners are looking to do better in the Google search rankings for our pages. The value of high authority backlinks is well recognized. The new “sidewiki” feature of the Google Toolbar opens up a great opportunity. I made this quick vid to show you how it works.

Phil